The gaming sector has a distinctive set of difficulties. n order to implement the best solutions, it is crucial to learn as much as possible about them.
Demographics of gambling
One thing is for sure, though: gambling has altered recently. What, however, has changed? Most notably, the types of bets made and the players themselves. Younger millennials and certain members of Gen Z are anticipated to account for nearly half (40%) of gamers by 2020.
It may be no surprise that these young bettors (18 to 21) prefer to place their wagers digitally, primarily on their mobile phones. But that does not mean the older generation has given up gambling altogether. Players over 60 now spend more than twice as much as they were a decade earlier.
the avoidance of fraud
Unfortunately, as online gambling becomes more popular, cybercrime also rises—customers who sign up for online casino account risk having their private information stolen.
According to the ThreatMetrix Gaming and Gaming Cybercrime Report, this issue is so pervasive that 1 in 20 new online gambling accounts is fraudulent. In contrast, bot attacks account for over half of the daily gambling traffic at peak hours.
Perhaps somewhat surprisingly, the riskiest part of online gambling occurs during the registration and account creation stages at the start of a customer’s journey.
Because of this, it’s crucial to immediately speak with your payment processor and find out what features they can provide to safeguard your company’s and your customer’s sensitive data against fraud.
Dealing with fraud after it occurs isn’t as effective as preventing it from happening in the first place, which is why it’s crucial to find a payment provider who is familiar with the demands of your industry and who will implement sophisticated anti-fraud filters that can tell your real customers from fraudsters.
On the other hand, anti-fraud filters may become too sensitive over time, which could diminish payment acceptance rates, decrease conversion rates, and result in dissatisfied consumers.
This is another item to keep in mind, particularly if you have an online casino trading account where you might notice rapid increases in payout volume, placing your trading account in danger of being mistakenly labelled as engaging in fraudulent behaviour.
If this occurs, your trading account can be temporarily suspended, preventing you from doing company operations and preventing your clients from completing transactions.
Ensure your payment processor can install intelligent, automatic anti-fraud filters that are precise enough to indicate only transactions that are entirely fraudulent to avoid this issue. In addition to helping to safeguard your money stream from loss, this will ensure that all of your legitimate clients can complete the checkout process without any problems.
Administrative rules and laws
With nearly half of global revenue coming from the European market, it is the largest market for online gaming. However, the regulation of these activities is the sole responsibility of each EU Member State since the EU lacks a single standard policy governing online gambling.
To prevent their adherence to obsolete rules, online gambling traders must stay current on any developments in their local marketplaces. For instance, British and French business owners need a domestic license to operate their internet gambling enterprises in the regions above.
Regarding regulations for online gambling merchant accounts, there are some commonalities throughout EU member states. The Know Your Customer (KYC) and Anti-Money Laundering requirements are very stringent in this region.
To analyze the risks of money laundering and other crimes related to their online account, merchants and cashiers must accurately identify every online gaming customer.
And although though the United States is a sovereign nation, each state has its regulations on internet gambling. For instance, in 1992, most of America’s locations made sports wagering illegal.
Sports betting is still permitted in some states, including New Jersey, Nevada, and Delaware, so most do not imply all. However, online gambling merchant must remain properly informed of legislative changes that have an impact on their sector.