Think of ideas
Finding an idea is the first step in making a casino game. Market research, analysis, and planning are necessary to maximize the possibility that your game design will be successful.
Determine a casino game’s type, concept, and history based on rigorous market research and analysis.
Using a mind map to organize your ideas is a good strategy. Make a primary idea that will serve as the foundation for representing your subject of interest. Add branches, keywords, pictures, and comments after that. Such a visualization will aid in capturing the concepts and effectively arranging them.
Research the technology trends that can help you create a better game in the brainstorming stage.
Consider how virtual reality technology has become more prevalent in casinos over the past few years. Better bonus systems and enhanced in-game chat options are provided by VR games, which can increase the popularity of your product among more people.
Another trend is using cryptocurrencies as a form of payment, which is advantageous for game developers and players. Players can pay low commissions, complete transactions quickly, and maintain anonymity. Businesses may expand their customer base, skip the licensing stage, and get more conversions without paying commissions.
Tools for Research on the Gaming Software Market
Use the following tools to conduct a more profitable market research project:
A thorough market research tool is Questback. By gathering information, examining player attitudes and trends, and monitoring product uptake, it seeks to close the gap between the game software and its target market. To define demand and gather information from online panels, social media, or loyalty programs, casino software developers use Questback. Questback can be used even while coming up with ideas. Customer feedback can, however, also be obtained during the production stage.
With the help of the usability testing tool Loop11, you may evaluate any website or page, including those of your rivals. This service generates heatmaps and offers clickstream analysis based on the test.
Before the game begins, Loop11’s usability tests are used. Once the game is online, you can rerun them as needed.
With the aid of the social media search engine Social Mention, you can keep tabs on what people are saying about the subject of your social game throughout the social media landscape of the internet and track the outcomes in real-time. It includes sites like Facebook, FriendFeed, YouTube, Twitter, Digg, and Google, among others. The ideation stage involves the utilization of Social Omtale. The system’s results assist in determining whether the subject is well-liked by the gaming audience.
free lunch gathers data on the global financial, economic, and statistical landscape based on industry and region. The site collects game information from publically accessible sources and compiles it in one location. For instance, it can be used to calculate development expenses for casino games. When you have chosen the game’s theme and have identified its main competitors, this tool can be helpful during the market study stage.
Through thorough research, SurveyMonkey aids in your understanding of consumer and market preferences. The program offers pre-made templates and allows for the production of surveys for both primary and secondary market research. Gaining knowledge of your product, carrying out market segmentation, and studying consumer behaviour is helpful. SurveyMonkey is useful in the concept stage, similar to Questback. Additionally, it continuously assists in observing consumer behaviour following the game’s introduction.
design of a prototype
A prototype for online social games is made after market research is done to validate the concept. The goal of the company creating the online casino game is to create a basic framework, sketch out how the game will seem, and design the final product.
Working group prototypes make it simple to “feel” the game, according to Todd Rivers, a technical artist and product designer at RDI Studio, in his article on the production of prototypes. According to him, a robust prototype enables you to quickly alter the game’s appearance and “see if your first shot at arithmetic is any good.”